Foster Design Co.
Foster Design Co.
Haynie cover

Haynie Bay Boats

A Custom Option


As a successful boat manufacturer, Haynie Bay Boats needed a redesign and a web application that facilitated the sales process . They approached us to develop an interactive "build your boat" user experience that would enhance the sales process and make the color choices fun.

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The challenge was unique in that Haynie Bay Boats offered multiple boat models and wide variety of options for the customer to choose from. Our team needed to discover a solution that land within the clients budget.

• The design and implementation of an effective interactive UX that ensured mobile friendliness.
• Optimization of the direct to consumer workflow for both mobile and desktop.
• Ensure the UX design was both lightweight and effective.

Here is the final product:


Since the website dropped, Haynie Bay Boats has seen:
• Sales increase of 61%
• Efficiencies in CPC, CPM relative to benchmarks
• A decrease in office paper costs.