AAdi Home Health has evolved into one of the largest, most respected agencies in the Corpus Christi area. As a part of their launch into additional services like hospice care, AAdi Home Health employed Foster Design Co. to create a mobile-first web experience that provided patients and their caregivers with resources to navigate through the robust world of home health, explain terms in a meaningful understanding way and shed light on the overwhelming task of home care.

The home health category is a crowded space with a largely similar competitive set in terms of services and messaging. This landscape provided Foster Design Co. with an opportunity to create a powerful web experience that yielded results.

Our Strategy included:
A mobile-optimized website that leveraged information and resources to build trust and engagement with interested patients/consumers.
A personalized experience dependent upon the specific needs patients/caregivers were encountering.

Results

The website launch was very successful:
5,000 site visitors in the first month
17% of site visitors driven by social media content
13% of site visitors initiated consultation